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More than a residence,
a way of life

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Welcome to a new kind of residence that bestows you with the true modern luxuries. A prime urban village location, design that feels like art, private outside spaces, and above-and-beyond concierge care all come together to make your lifestyle exceptional.



Discover the residences

Make your lifestyle exceptional

With four of central London's most keenly desired neighbourhoods within stepping distance, The Belrose lifestyle can be as peaceful, healthy, adventurous, or social as the moment takes you.

46
Residences
1–3
Bedrooms
4
Penthouses
1 min
Chalk Farm Station
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Design that feels like art

Amos & Amos is a multi-disciplinary interior architecture and design studio with an extensive portfolio of exclusive residential projects worldwide. Spaces focusing on calm, contemplation, and wellbeing, with a palette based on simplicity, purity, and restraint.



Explore the design vision
Kitchen Interior CGI
Residents' Lounge / Concierge CGI

The luxury hotel experience in your own home

Owning a residence at The Belrose means far more than acquiring a home. It's an invitation to a unique lifestyle, where every detail is crafted to deliver comfort, security, and experiences worthy of the world's finest addresses.



Discover the experience

North London's most iconic neighbourhood

At Belrose, you are spoiled with open spaces, surrounded by the capital's treasured green expanses of Primrose Hill, Hampstead Heath, and Regent's Park.



Explore the location
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The collection

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The Apartments

Studio, one, two, and three bedroom apartments with open-plan living spaces and beautiful bathrooms.


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The Penthouses

An exclusive set of apartments that are the very best in NW3, with immense terraces and panoramic views.


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Register your interest

Be among the first to discover The Belrose. Register now for exclusive updates, early viewing opportunities, and priority access.

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Apartment Living Room CGI

Sophisticated, muted, beautiful

Floor-to-ceiling glazing is key to the design, with curved corner windows standing out as striking design features. Natural light makes bright spaces of the main living areas, where sliding doors open out onto a balcony spacious enough for seating.



The interiors combine a sophisticated, muted colour palette and stunning natural materials to offer residents a beautiful canvas to create a magnificent home.

Example apartments

Floorplan Click to enlarge

Studio Apartment

Total Area42 sq m / 452 sq ft
BedroomsStudio
Bathrooms1
Outdoor SpaceBalcony
Floor Level1st — 5th
OrientationSouth-facing


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Find your perfect residence

Our team is ready to help you explore the available apartments and penthouses at The Belrose.

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Penthouse Terrace View CGI

Panoramic views, immense terraces

Slide open the large glazed doors and step onto a truly immense terrace, surrounded by panoramic views of Primrose Hill and Regent's Park.



The interiors combine a sophisticated, muted colour palette and stunning natural materials with a sense of grandeur and scale that sets the Penthouse Collection apart.

Example penthouses

Floorplan Click to enlarge

3 Bedroom Penthouse

Total Area185 sq m / 1,991 sq ft
Bedrooms3
Bathrooms3
Outdoor SpaceWraparound Terrace
Floor Level7th — 8th
OrientationDual aspect


Download floorplan PDF

Explore the Penthouse Collection

Our team is ready to help you discover the exceptional penthouse residences at The Belrose.

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The Location

Belsize Park — Primrose Hill — Hampstead — Camden
Neighbourhood Street Photo

North London's most iconic neighbourhood

At Belrose, you are spoiled with open spaces, surrounded by the capital's treasured green expanses of Primrose Hill, Hampstead Heath, and Regent's Park. Within minutes, you can walk to the best dining spots, specialty coffee houses, independent shops, and parkland walks.



Central London is just a short bike or tube ride away, with your nearest Underground station only moments from home.

Interactive Map — Belsize Park, NW3 Showing nearby amenities, transport links & green spaces

Four villages, one address

Primrose Hill

Known as the home of certain stylish celebrities, Primrose Hill certainly feels like a place to be seen. And who wouldn't want to go there, with its leafy squares, chocolate-box townhouses, cute cafes, smart bars, and niche boutiques.


Get seriously involved in the coffee and cake culture. Settle in at one of the great pubs. Scoop up some seasonal produce at the Saturday farmer's market. Head to the park with the dog or for a morning run.



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Local shop
Cafe scene
Market
Bookshop
Full-width — Primrose Hill / Hampstead Heath panoramic
Transport Map — Tube / Overground connections

Both exclusive and connected

Walkability is the beauty of this location — there is so much just minutes away. And if you need to venture further, with a tube station on the corner, there's no limit to how far you can go.

Walking Time
Chalk Farm Underground1 min
Primrose Hill2 mins
Camden Town4 mins
Belsize Park8 mins
Hampstead20 mins

Via Northern Line Time
Kings Cross St Pancras10 mins
Tottenham Court Road10 mins
Old Street12 mins
Waterloo16 mins
London Bridge17 mins

Excellence in education

NW3 boasts a wide range of independent schools — prep schools, all-through schools, single-sex, co-ed, arts-specialist, day schools — offering significant choice beyond the state sector.


12
Independent Schools
96
Nurseries
100
Primary Schools
School / Education imagery

Discover the neighbourhood

We'd love to show you around. Book a viewing and experience the location for yourself.

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Design that
feels like art

Kitchen Interior CGI — marble, timber, brass details

Where Japanese minimalism meets Scandinavian warmth

Amos & Amos is a multi-disciplinary interior architecture and design studio with an extensive portfolio of exclusive residential projects worldwide. For The Belrose, they drew inspiration from both the historical values of the area and the offer of the immediate locality to create a calming sanctuary in the vibrant cityscape.



Spaces focusing on calm, contemplation, and wellbeing, with a palette based on simplicity, purity, and restraint, will enhance the wellbeing of those who live here.

A philosophy of restraint

Every material, finish and detail has been selected with intention — combining Japanese minimalism with Scandinavian warmth to create interiors that feel both refined and deeply comfortable.

Natural Materials Close-up

Natural Materials

Warm timber, marble, and brass finishes bring tactile richness and organic beauty throughout.

Muted Tones Close-up

Muted Palette

A sophisticated, muted colour palette creates a calming canvas that celebrates natural light.

Curved Window Detail

Considered Details

Floor-to-ceiling glazing with curved corner windows standing out as striking architectural features.

Amos & Amos

Amos & Amos is one of the world's leading interior architecture and design studios, known for creating luxurious yet liveable spaces for exclusive residential projects worldwide.



For The Belrose, their design language draws on the area's heritage and the beauty of the surrounding locality — balancing rich, natural materials with a restrained colour palette to deliver spaces that feel both artful and deeply comfortable.



Visit Amos & Amos
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Experience the design in person

Book a private viewing to see the craftsmanship and quality of materials first-hand.

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The luxury hotel experience
in your own home

More than a home

Owning a residence at The Belrose means far more than acquiring a home in one of London's most exclusive neighbourhoods: it's an invitation to a unique lifestyle, where every detail is crafted to deliver comfort, security, and experiences worthy of the world's finest addresses.



The White Angel Experience blends the privacy of your own home with the personalised attention and refined service of a five-star hotel. From the daily presence of a dedicated concierge team to welcome your guests, manage deliveries, and ensure security, to a bespoke app offering on-demand services — every element is designed to simplify your day-to-day and elevate it to a new standard.

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Your arrival, perfected

From the moment you receive your keys, The White Angel experience begins. Every new resident receives a curated welcome pack to make your first days feel effortless.

01

Concierge Introduction

A personal introduction to your dedicated concierge team and building orientation.

02

Belrose App

Access to the bespoke resident app for on-demand services, bookings, and building communication.

03

Local Guide

A curated guide to the best of NW3 — handpicked restaurants, shops, and hidden gems.

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The residents' lounge

The building entrance is just a few steps from Chalk Farm underground station. Residents have access to a private entrance leading to the concierge desk and a spacious lobby within the light-filled central atrium.



This is the social heart of the building, with comfortable lounge seating, a coffee bar, a co-working area, and breakout seating. A place to meet neighbours, work remotely, or simply enjoy the calm of a beautifully designed communal space.

Residents' Lounge — Seating Area CGI

At your service

Concierge

Dedicated concierge team available daily to manage deliveries, welcome guests, and coordinate services.

Security

24-hour security with CCTV monitoring, secure entry systems, and controlled access throughout.

Residents' Lounge

A beautifully designed communal space with lounge seating, coffee bar, and co-working area.

Cleaning

On-demand cleaning and housekeeping services available through the Belrose resident app.

Laundry

Professional laundry and dry-cleaning service with collection and delivery to your door.

Floral

Fresh floral arrangements and bespoke styling services to personalise your home.

Courtyard Garden CGI

The courtyard garden

At the heart of The Belrose lies a beautifully landscaped courtyard garden — a private green oasis offering tranquillity and natural beauty within the building. Mature planting, water features, and considered seating areas create a contemplative retreat that residents can enjoy year-round.

Discover the experience

Learn more about the lifestyle that awaits you at The Belrose. Our team would love to show you around.

Get in Touch

General

StructureReinforced concrete frame
Ceiling Height2.7m floor to ceiling
GlazingFloor-to-ceiling double glazed
WindowsCurved corner feature windows
BalconiesPrivate balcony to all units
HeatingUnderfloor heating throughout
CoolingConcealed air conditioning
SecurityVideo entry, 24hr CCTV

Flooring

Living AreasEngineered oak timber
BathroomsNatural stone / porcelain tile
BedroomsEngineered oak timber
BalconiesPorcelain paving

Kitchens

CabinetryBespoke timber veneer units
WorktopNatural marble worksurface
SplashbackFull-height marble
AppliancesIntegrated Miele suite
TapBrushed brass mixer tap
SinkUndermounted stainless steel

Bathrooms

WallsTextured stone / ceramic tile
VanityWarm timber with stone top
SanitarywareWall-hung contemporary suite
BrasswareBrushed brass finish
ShowerWalk-in rainfall shower
BathFreestanding / built-in (select units)
MirrorIlluminated vanity mirror

Bedrooms

WardrobesFitted wardrobes with timber finish
LightingRecessed downlights & pendant
En-suiteTo master bedroom (2+ beds)

Crafted from nature

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Oak Timber

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Carrara Marble

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Brushed Brass

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Natural Stone

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Ceramic Tile

Full specification available

Download the complete specification document or speak with our team for any detailed enquiries.

Download Specification PDF Speak to Our Team

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Sales agents

For sales enquiries, please contact our appointed agents.


+44 (0)20 7182 2000

newhomes@cbre.com

+44 (0)20 7861 1111

newhomes@knightfrank.com

Full-width — Building Exterior / Courtyard CGI